Resumé
SUMMARY OF QUALIFICATIONS
- Highly creative and multi-talented Web Designer with the ability to design concepts that are on-target, on-brand, motivational and original.
- Over six years of professional and freelance experience in advertising, marketing, print and web design.
- Adept at devising and implementing design in deadline-driven work environments.
- Proven ability to plan, manage and conceptualize multiple projects effectively.
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EDUCATION
Academy of Art University | Web Design & New Media | San Francisco, CA
August 2001 to May 2005
Bachelor of Fine Arts, Computer Arts
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TECHNICAL SKILLS
Design
Web Graphics : User Interface Graphics : Typography : Logo & Identity Design : Page Layout : Image Retouching & Enhancement
Software
Mac OS 10 : Windows XP/Vista : Photoshop CS5 : Illustrator CS5 : Flash CS5 : Dreamweaver CS5 : InDesign CS5 : After Effects CS5 : Final Cut Pro
Programming
Understanding knowledge in HTML : CSS : WordPress
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EXPERIENCE
Graphic Designer | Intuit Financial Services | Woodland Hills, CA
September 2011 to current
- Create signs, banner, posters, sales, and data sheets for marketing conference
- Design & update TurboTax marketing banners, landing pages, splash page, and email blast
- Create marketing campaign ‘creative guide’
Web Designer | 1-800-Dentist | Los Angeles, CA
April 2011 to September 2011
- Created internal UI design from wireframes
- Developed & designed banner ads and mobile ads in various unit sizes following specification details
- Helped design landing pages for A/B testing
- Updated monthly newsletter
- Created print ad layouts for marketing B2B clients
- Designed marketing newsletter templates
- Created & developed E-mail blast
Web Designer | Kaiser Permanente | Pasadena, CA
March 2009 to February 2011
- Responsible for designing marketing templates and patient sections of company website
- Created new web pages, landing pages and micro-sites following brand style guides
- Created web pages based on wireframes from IX Designer
- Migrated obsolete legacy platform site and transformed it into new web portal platform
- Managed quality control and design reviews on a large-scale, enterprise site [KP.org] across multiple browsers
- Designed and maintained landing pages for monthly e-newsletter
- Worked in an Agile work environment
- Created and updated style guides
Freelance Web Designer | Kelly Nelson Design | Los Angeles, CA
August 2008 to March 2009
- Specialized in comprehensive website design and multimedia projects
- Developed banner ads and mobile ads in various sizes, according to client specification
- Responsible for web production and updates on luxury real-estate and hotel sites
Graphic Designer | Experian Consumer Direct | Irvine, CA
May 2007 to August 2008
- Developed and created various banner and promotion ads for FreeCreditReport.com
- Designed multi-variant landing pages for testing
- Implemented modifications and updates to ECD affiliated websites
Web Production Artist | Arbonne International | Irvine, CA
August 2005 to May 2007
- Performed HTML production on a large-scale, enterprise site [Arbonne.com] on layout and coding of interior web pages for six versions in three languages
- Maintained and updated Arbonne.com, GoFigure8.com and ArbonneUniversity.com on a scheduled-monthly basis
- Created PDFs and assisted with photo, video and interactive projects
- Responsible for design and Flash production for ArbonneUniversity.com
- Trained other employees on ArbonneUniversity.com module production
- Responsible for internal business communications regarding production, revision and deadlines of project leads by Marketing Communications, Events and Business Development departments
- Developed and designed monthly e-newsletters, online party invitations and monthly homepage banner rotation
Web Design/Production Intern | OM Records | San Francisco, CA
January 2005 to August 2005
- Worked closely and assisted Art Director with new website launches and campaigns
- Responsible for backing up current audio collection, created audio clips and CD covers
- Developed and designed Flash banner ads
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kelly@kellynelsondesign.com | 949.275.7876 | resumé.pdf